IrelandMetrix is a site-centric Internet Audience Measurement (IAM) system for Ireland. This system will provide regularly published, independent data on Internet usage in Ireland. Subscribing websites simply embed a simple piece of code into their websites, which allows BlueMetrix to gather data, and to report figures for all traffic.
Subscribers to IrelandMetrix will be able to view the following reports on activity on their sites:
Unique Visitors
Unique Sessions
Page Views
Page Detail
Referring Detail
System Statistics
Participating websites data will be published on www.irelandmetrix.ie as per following arrangements:
Weekly Page Views , Unique Visitors , and Sessions data is made available every first Wednesday of the month on www.irelandmetrix.ie
Monthly data is made available to national newspapers and trade publications etc. on the 1st week of every month.
Media Planning reports are also made available to Advertising Agencies and Advertisers for their use in planning advertising campaigns.
