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IrelandMetrix has included Microsoft Windows Live and Belfast Telegraph audiences in its expanding network of sites. These additions to October’s market-wide data significantly increase IrelandMetrix’s coverage to over 70% of the Irish online population.
IrelandMetrix, the internet audience measurement service for the Island of Ireland, supports online advertising by providing accurate demographic and market-wide data on Irish website audiences.
IrelandMetrix turns web audience statistics into valuable marketing information for publishers, advertisers and their media agencies by providing access to independent, comparable market-wide data from over seventy Irish sites. By projecting Online Panel data onto the market-wide site usage data, IrelandMetrix now provides its clients with specific information on their audience’s characteristics in terms of age, sex, marital status and income. This allows advertisers and Media Agencies to plan cost-effective, targeted and commercially prudent online advertising campaigns.
IrelandMetrix has published national data on internet usage in Ireland on a monthly basis since October 2008 and has now the most comprehensive analysis of web traffic trends nationally. BlueMetrix, an Irish company, based in Cork, developed IrelandMetrix to meet the demand for a regularly published, reliable, and most importantly an independent audience measurement benchmark for online advertising in Ireland.
“We are delighted to publish Microsoft Windows Live and Belfast Telegraph in IrelandMetrix’s Top Irish Sites list”, said Barry Guiney, Head of Business Development at BlueMetrix. ‘It also gives Media Agencies access to their audience data through our Media Planning Tool.”
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