Solutions - Market Metrix - Media Planning Tool

Providing unseen insights on internet usage in Ireland

Market Metrix provides a unique set of reports that enable users to dynamically plan online campaigns across multiple sites on the IrelandMetrix network. These reports enable users to determine which sites are likely to provide the best results over a given period of time. The media planner can then implement a campaign on these sites to deliver the desired results.

For example, if a media planner wanted to deliver a campaign that was to be viewed by a hundred thousand unique visitors in a month, they can use Market Metrix to determine the combination of sites that is most likely to deliver these figures in the required period of time, factoring in both reach and duplication to deliver optimal results.

Subscribers can use Market Metrix to dynamically track campaigns and ensure that they are delivering the required results and to review them once the campaign has finished simply by viewing web usage patterns over the required time periods.

It gives participating sites the ability to see where they are placed in the Irish Internet 'Universe' and the overlay between themselves and other sites.

Market Metrix will be available to all subscribers and sites participating in IrelandMetrix from November 2008. The reports are generated using 3rd party cookie data and enable users to:

	Access aggregated statistics on the number of unique visitors, page views, session data and reach for all sites participating in IrelandMetrix, in order to better understand what your customers are doing online, and how to target them accordingly
	Reduce duplication in advertising campaigns to improve online advertising ROI
	Plan, monitor and review overall effectiveness of online advertising campaigns
	Create lists of websites where you'd like to advertise and store them in a media plan
	Determine the optimum way to achieve pre-determined marketing goals such as campaign reach, etc.